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Your website, scored against 92 luxury leaders.

Luxury Web Index Grader


Enter your website address. The grader runs the same measurements behind The Luxury Web Index, our published study of 92 leading luxury websites, and returns a score out of 100 across four pillars: AI visibility 40, performance 20, search 20, craft 20. It also shows where your site would place in the ranking.
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A note

Results remain on screen. Copying or downloading the report asks for an email once per browser. Four checks per network per day.

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What the grader measures


Every measurement is a public signal, read from what your site already serves to any visitor. The grader fetches your homepage, robots.txt, sitemap.xml and llms.txt, then checks two dozen signals across the four pillars of the published methodology.

AI visibility carries 40 points: whether robots.txt admits the six AI crawlers the study tracks (GPTBot, ClaudeBot, anthropic-ai, PerplexityBot, Google-Extended and CCBot), how much readable text the served HTML carries, structured data and its types, and the presence of llms.txt. Performance carries 20, from response time, HTML weight, modern image formats and lazy loading. Search carries 20, from the title, meta description, canonical, sitemap, Open Graph tags and robots.txt; a noindex zeroes it. Craft carries the last 20, from alt text coverage, the viewport and language declarations, HTTPS and HSTS.

The formula is the one published in The Luxury Web Index 2026, ported line for line. One honest caveat: response time is measured from Cloudflare's network, which sits closer to most origins than a home connection does, so the performance pillar can read a few points kinder here than in the study.
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How to read your placement


The ranking you are placed in is the study's own: 92 websites of the world's leading galleries, interior designers, architects, photographers, luxury houses, brokerages and yacht firms, measured in July 2026. The median score is 71. Moran Yacht & Ship leads at 98, and thirteen houses, Hermès and Chanel among them, could not be scored at all because their sites refuse neutral measurement clients.

A placement in the top third means your site is technically better prepared than most of the luxury field. A low AI pillar is the most common finding and usually the cheapest to repair; most sites have simply never decided what an AI crawler should be served. A low search pillar on an otherwise healthy site tends to mean missing metadata rather than missing substance.

Scores move. The houses in the study are remeasured annually, and your own score changes the day your site does.

Frequently Asked Questions

What is the Luxury Web Index?

An annual Nakada Design study that measures the public websites of 92 leading galleries, interior designers, architects, photographers, luxury houses, brokerages and yacht firms, and scores each out of 100 for AI visibility, performance, search readiness and craft. The full ranking and methodology are published on our site.

Is this the exact formula from the study?

Yes. The scoring is a line-for-line port of the study's measurement engine: the same probes, the same thresholds, the same pillar weights. The one difference is vantage. Response time is measured from Cloudflare's network rather than a residential line, so the performance pillar can read a few points kinder here than in the published table.

Why can some sites not be scored?

Some houses run firewalls that refuse any visitor they cannot fingerprint as a browser. The study lists them as sealed rather than ranked; thirteen of the 105 sites measured in 2026 fell in that category, Hermès and Chanel among them. A site that turns away neutral clients is also unreadable to AI assistants, which is worth knowing in itself.

What does AI visibility mean?

Whether ChatGPT, Claude, Perplexity and their crawlers can reach and read your site: robots.txt permissions for six named AI crawlers, enough readable text in the served HTML to describe you correctly, structured data that states who and where you are, and an llms.txt file. A growing share of client research now happens inside these assistants.

Is the grader complimentary?

Yes, within daily limits: four checks per network per day. Results stay on screen; copying or downloading the report asks for an email once per browser.

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When the score displeases


A report names what is missing. The repairs (schema, llms.txt, metadata, image pipelines, copy that reads as if a person wrote it) are ordinary work for us and unfamiliar work for most studios. Inquire and bring your score, or read the full study first to see the company it keeps.
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