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Website Design & Development for Real Estate
Our creative results-driven website design is a cornerstone of our marketing service for luxury real estate agencies and development companies.
Our web design service for developers is tailored to those seeking a best-in-class real estate website, featuring impeccable aesthetics and technology to outshine competing properties. Fused with our foundation of thorough research, where we tirelessly uncover the latest best practices in web design, your website will be your high-performance machine that actively maximizes conversion.
In today's dynamic real estate market, trends shift with the wind and buyer preferences evolve rapidly as technology advances at a pace never seen before. This has introduced greater uncertainty to the sales potential of your development.
That’s why your online presence demands precision, persuasion and innovation. Our luxury real estate marketing experts design captivating digital experiences that deeply resonate with what motivates today’s discerning buyers. By strategically positioning your condos with personalized storytelling, compelling content and state-of-the-art features, our high-conversion website will instill greater confidence in buyers and grant you a higher degree of certainty.
The following is a selection of features we provide to our clients with our high-end web design service. Recognizing how each real estate project is unique, we perfectly personalize the experience to your specific needs and aspirations:
- Advanced Search & Availability
Seamless, real-time availability listing on your website, complete with advanced search filters for price, size, and features. Should a particular type of unit such as a studio apartment become unavailable, our system can redirect potential tenants to explore options in your other properties so no opportunity is missed - Intelligent SEO
Your site will integrate our leading luxury real estate SEO service to increase your organic discoverability and ensure you capture buyers seeking properties in your neighborhood
- True Attention to Detail
We enhance your site with subtle interactions and animations designed to elevate the user experience. Our approach ensures these elements are tastefully integrated, avoiding the pitfalls of being overwhelming or distracting
- High-Impact Graphics
With our mastery in artistic design, your website will benefit from graphics that impart a memorable impression on your site visitors. These complementary images and icons will be implemented strategically to strengthen the appeal of your property. Should the need arise, we can also create advanced animated graphics, bespoke 3D art and dynamic interactive elements - Captivating Content Strategy & Production
Harnessing our real estate branding acumen, we shape a content strategy with a voice and tone aligned with your property’s identity. Our luxury lifestyle content production includes a curated social media feed, email templates and our "Day in the Life" - showcasing how residents can luxuriously live and enjoy every moment within and around your building. These value-add keyword-optimized content will also include strategic placement of clear calls to actions (CTAs) while our luxury copywriting expertise elevates your narrative
- Powerful Psychology of Web Design
We mastered the science of online persuasion to influence user behavior and increase inquiry submissions for your property - Active Conversion Rate Optimization (CRO)
We perform a comprehensive customer analysis on your site. We employ A/B testing, conduct user behavior research and pinpoint friction points that may deter lead form submissions. Our aim is to lay a seamless path to generating leads for your property. We can also integrate state-of-the-art tracking and analytics tools into your website, such as advanced segmentation, session replay, move maps and funnel analysis. These features will further optimize your site, drive customer understanding and increase inquiry submissions - Complete Lead Capture System
Your website will integrate with your CRM platform so every lead can be nurtured through personalized follow-ups. We can also implement an AI-powered chat agent that’s connected to your single source of truth, enabling you to provide immediate assistance to potential buyers 24/7 to maximize lead capture - Alluring Day In the Life
We make it easy to imagine life at your residences through a visual journey that showcases the lifestyle you can offer. This may cover a resident’s day in the neighborhood to visit an art gallery, pastry shop, brunch spot, and the deli, before returning to relax at your building’s spa. With refined photos and videos showcasing how all attractions are within a 10 minute stroll, our narrative not only sells your property as an aspirational way of life but also leverages the popular social media phenomenon of “Day in the Life” content, underscoring how buyers are not just purchasing a residence but an exclusive lifestyle - Interactive Resident’s Map
Developers and buyers alike know it’s about location, location, location. We create an elegant map of your neighborhood and its top 10 attractions, restaurants, retail stores and art galleries. We also meticulously map jogging trails, cycling paths and dog-friendly promenades as we draw custom illustrations that highlight local landmarks and features in line with the look and feel of your property. The result is a compelling case for why buyers should choose your development - Enlightening Buyer Personas
Every buyer desires something different. We craft bespoke buyer guides complete with tailored maps for distinct buyer personas, each designed to highlight local attractions that resonate with the individual’s lifestyle. These include The Wellness Seeker, The Art Aficionado, The Gourmand, The Cultural Connoisseur, The Fitness Enthusiast, The Pet Lover, and The Athlete. These personas encapsulate a spectrum of passions, enhancing the allure of your condo by demonstrating how residents can seamlessly sustain and enrich their distinct lifestyles - Customizable Floor Plans
We make it easy for visitors to imagine your property as their new home. Our customizable floor plan lets buyers virtually stage their prospective home and virtualize their new life by effortlessly placing furniture and decor. By presenting a tailored blueprint that affirms their preferred living arrangement, we instill confidence and increase probability of purchase - Seamless Multilingual Experience
As international buyers can account for a third of property sales in cities like New York, we ensure your property caters to a global audience. With a press of the language icon, your entire website transforms into languages such as Japanese, Mandarin, Korean, Arabic, French, and Dutch. Going beyond mere translation, we consult with experts to adapt our content so your property resonates with the cultural preferences of each international audience to enhance appeal and drive sales - Intuitive Community Portal
We design a luxury residential experience with an intuitive, elegant platform where residents can access a wealth of amenities: from requesting concierge services to submitting maintenance requests with ease. The portal also enables residents to access their exclusive benefits, such as residents only events. This holistic approach to resident engagement leads to increased retention - Assuring Daylight Simulator
We enable prospective residents to choose any moment of the day and observe how sunlight moves through their potential home. As a testament to Nakada Design's commitment to detail, even seasonal variations in the sun's trajectory are accounted for - Premium Support
A month after we launch your new site, we will return to analyze your site in detail and execute final improvements. We also undergo comprehensive continuous maintenance with dedicated support for your team so your digital presence remains impeccable - The Architecture of Your Web Experience
An in-depth technical perspective into our website development plan: ANALYZE site performance, reviewing site traffic patterns, user engagement and conversion rates. AUDIT or create content plan for SEO, tone of voice and brand alignment. PERFORM a thorough competitor analysis and keyword research. DEVELOP a sitemap for ease of navigation. ENSURE SEO by optimizing page titles, meta descriptions, & images; using proper HTML tags like heading structure (H1, H2, H3); conducting keyword research for balance of search volume and competition; and perfecting your Google Business Profile for improved local search visibility. COMPLETE design prototypes for client review. ESTABLISH adaptive design so the site excels across all possible devices (over 50% of traffic is mobile so you lose clients if your site is not responsive). PREPARE a 301 redirect plan for all URL changes to maintain SEO value. DESIGN a 404 error page that's personalized to your brand. MAXIMIZE site speed by minimizing images, minifying code, pre-loading and leveraging caching while testing with Google PageSpeed Insights. IMPLEMENT SSL certification and other security measures. VERIFY compliance with legal requirements. TEST all functionalities and features on various devices and browsers. MONITOR site performance post-launch with key metrics such as bounce rate. LISTEN to your customers and employees to further refine your digital sales gallery. GROW your property’s reach with a content roadmap.
Certainty is the bedrock of financial markets as well as home purchases. We foster buyer confidence by taking every step to remove uncertainty. Every strategic decision in constructing your online property showroom is driven by our innate understanding of your real estate business.
Beyond the creation of an immersive digital experience, our innovative luxury real estate marketing services maximize your property’s potential and enable prospective buyers to envision their life at your development more vividly than any other property:
- Long-form cinematic video production that beautifully captures the essence of your property's lifestyle, creating alluring media that entice viewers to become apart of your world
- Short-form “shareables,” or bite-sized videos designed to attract interest and be easily shared across social media
- Video of “Day in the Life,” leveraging our master story telling skills through captivating storylines with influencers to generate attention and amplify reach
- 360 virtual tour photography for completed properties, providing an engaging experience for potential buyers
- High-end property brochure in both digital and printed formats
- Themed move-in-ready furnished residences that spark interest and produce press coverage
- Exclusive keys to the neighborhood that grant buyers special privileges and VIP status by partnering with local institutions
- Art installations by local artists for amenity areas and select apartments
- Historical timeline evolution that positions your property within its historical context through a journey through the neighborhood's past
- Elegant user application interface customized for your property's mobile application as well as digital displays and signage
- Public relations service for real estate development companies that strategically places your real estate firm in the spotlight through targeted media coverage. You will be featured in magazines, local newspapers, and industry blogs where your firm's projects, awards, and unique approaches to real estate can be given the awareness it deserves. Complemented by our master storytelling expertise, our PR efforts significantly enhance your real estate development firm's reputation and generate new clients
- Comprehensive design and luxury consultation service, serving as design and customer experience quality assurance for your entire property. Our focus makes certain that every aspect, from look to feel and quality, meets the highest standard of design, aesthetics and attention to detail. Additionally, we collaborate with your team to propose and execute innovative enhancements, such as adaptive lighting that follows the sun's progression, music that dynamically adjusts its tempo throughout the day, and custom scents tailored to the seasons, significantly increasing your property’s appeal
As a premium firm our unyielding philosophy is to craft exceptional projects with the finest level of service.
Explore our work and
inquire for a complimentary consultation and discover how Nakada Design can engineer an innovative virtual sales gallery designed to convert buyers for your residential development.
