| Follower count | Suggested tags | Weight toward |
|---|---|---|
| Under 2,000 | 12–15 | Niche + local (pools you can rank in) |
| 2,000 – 10,000 | 15–18 | Niche, local, a few mid-size |
| 10,000 – 50,000 | 18–20 | Mid-size + community + some broad |
| 50,000+ | 18–20 | Broad + community, still on-topic |
Lead with the story behind the space, not the specs. Reveals, before-and-afters, process, client words and a single design tip outperform product lists. Hook, one or two lines of context, one clear invitation.
Roughly 10–20 focused tags beat a wall of 30. Smaller accounts lean niche and local; larger accounts can carry more broad tags. Always mix sizes.
Yes, as topical labels rather than a growth hack. Instagram now weighs captions and keywords too, and local and niche tags still surface work to nearby homeowners.
In 150 characters: who you serve, what you make, where you work, and one next step. Lead with a specific positioning line, add your city, end with a booking link.
They qualify and warm the audience that later inquires. The reliable engine is a searchable site and content that ranks. Social is the top of the funnel, not the whole of it.