‍How We Work
Our approach is artistic, and our process, methodic:

‍Our Design Philosophy

We are masters of beauty, but our desires are rooted in our belief that our designs must produce significant results. Our appreciation for the primacy of business is reflected by our guiding principle of implementing our expertise in business and marketing into every project.
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‍Our Branding Philosophy

We align vision, culture, and brand with your business strategy, empowering you to achieve your greatest destiny.

What drives you? What are you fighting for — or against? We’ll uncover and define your big idea: the central idea that sits at the heart of your company. This unifying idea inspires purpose, aligns teams, and motivates action toward your big goals.
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We embed this big idea into every facet of your brand, creating a cohesive, inspiring identity that resonates deeply with your team and audience.
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Think about the last time a story truly captivated you, breaking through the monotony of a dull speech. Storytelling is ingrained in our nature, nourishing our hearts since the days of gathering around fires in caves. Customers crave stories from brands as much as they do from people. We are master storytellers, increasing your brand's value and forging deeper connections with your customers. Our passion for storytelling is reflected in our ability to craft your brand’s distinctive DNA and weave your one-of-a-kind narrative to captivate the world.
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This leads us to create brands that make a profound impact by attracting top talent and loyal customers. This is the difference between being a small business and reputable brand with infinite scale. Which will you choose?

We typically complete a branding project in these stages:
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1. Immersion
‍Our journey begins with a complete discovery of your company conducted in close collaboration with your team. We aim to to become one with your company by understanding your challenges, opportunities, and aspirations. Together, we explore the nuances of your culture, competitors (their strengths, weaknesses, similarities, and differences), industry trends, target audience, and future ambitions.

Through this discovery, we recognize that branding does not exclusively reside within the domain of marketing; it is intrinsically tied with your overarching business strategy.

‍2. Brand Story & Manifesto
‍We uncover the story that makes you truly unique: your brand DNA. This includes shaping your purpose, mission, and unique value proposition into a powerful strategic narrative for maximum emotional impact. Our foundation comprises your positioning statement and key business statements (Who, What, Why, How). This is the essence of your existence.

‍3. Brand Strategy & CultureWe craft your brand’s positioning and develop your transformative “big idea.” This strategy is seamlessly connected to a distinct culture, articulating your brand’s identity with clarity, emotional resonance, and actionable principles. By anchoring your values, vision, and story, we create a brand that attracts loyal customers and top-tier talent.

‍4. Verbal Identity
‍With your strategy codified, we craft your brand’s voice persona. We define shared vocabulary, key messages, and signature phrases designed to leave a lasting impression. These spearhead statements — your catchphrases, mottos, and key messages — become the words that make your brand unforgettable. Imagine overhearing someone in an elevator talking about your brand; we set the foundation for that conversation.
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‍5. Visual Identity
‍We began with a vision board to ensure you are on the same page as us in the truest sense. We then sharpen every detail until we have a comprehensive visual system that is uniquely you. Now, it’s the magical moment when you see your brand emerge. Building on the foundation of the immersion process, we designed your logo, typography, color palette, imagery, photography style, graphic elements, and even an auditory logo.

‍6. Look & Feel
‍For those seeking maximum impact and ROI, we extend our expertise to product development, user experience design, customer experience design, and social media content — they’re critical to shaping how your customers feel about you. Whether guiding your in-house team or creating these elements for you, we ensure a seamless and consistent brand experience, all from a single point of contact.

‍7. Implementation & Reflection
‍Your brand is not isolated to marketing; it’s how customers feel every time they interact with you. From product design to messaging, employee behavior to customer touch points, almost everybody in your company is affecting your brand, with every interaction shaping your brand image. We help you assess and refine these elements, ensuring your brand is consistently elevated across every channel and advancing your mission. We then ask a key question: What is the reputation you created?

‍8. Growth
‍To sustain momentum, we ideate and execute innovative marketing campaigns that uphold your brand’s consistency and impact. Whether guiding your in-house team or managing the process end-to-end, we provide ongoing consultancy, design support, art direction, digital experiences and implementation to ensure all execution stays true to your brand. This is vital to safeguarding the brand you’ve invested so carefully in from actions that may damage its reputation.

As a premium firm our unyielding philosophy is to craft exceptional projects with the finest level of service. Explore our work and inquire for a complimentary consultation and discover the transformative artistry of Nakada Design for your brand.