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The questions that start a great project

Client Intake Questionnaire Builder


Built for interior designers. Choose the project type and the sections you want — lifestyle, budget comfort, style vocabulary, decision-makers, timeline and logistics — and generate a warm, professional discovery questionnaire branded to your studio, ready to copy, print or send to a new client. Better answers up front mean fewer revisions and a client who feels heard from day one.
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Your studio & project
Sections to include
Options
Your questionnaire previews live below as you build it. Enter your email once to copy, download or print it — that is all we ask, and we never auto-email you anything. Everything runs in your browser; placeholders in [brackets] mark anything left blank.
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A Great Intake Does More Than Gather Information


It qualifies the project. A client who answers the budget and decision-making questions thoughtfully is telling you they are serious. Vague or evasive answers there are the earliest, cheapest warning you will ever get — long before you have invested unpaid hours.

It builds the style vocabulary. Clients rarely know design language, but everyone can name three words for how they want a room to feel and point to a space they love. Those answers are worth more than any style label, because they are specific to this person and this home.

It prevents the disputes. Most project conflicts trace back to a mismatch the intake would have surfaced — who really decides, whether the budget was real, whether they are living on site. Ask on paper, calmly, before anyone is emotional or over-committed.
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How to Use It


Send the questionnaire the moment a client shows real interest — after the first call or before your discovery meeting — so the conversation begins from their answers instead of a blank page. Attach it as a PDF, paste it into an email, or drop it into your onboarding welcome. When it comes back, the first working session is dramatically more productive, and the client already feels like you understand them. Pair it with our contract & proposal builder and you have a complete, professional onboarding your competitors improvise.
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A Perfect Intake Still Needs Someone to Send It To


The most thorough onboarding in Los Angeles is worth nothing if the inquiry never arrives. Nakada Design builds the marketing system — a searchable website, content that ranks, advertising and AI-assisted follow-up — that keeps qualified, high-budget clients reaching design studios, so the questionnaires you send land with people who already chose you. See our digital marketing service for interior designers, read how to get high-end interior design clients, or inquire.
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Frequently Asked Questions


‍What should an interior design client questionnaire include?
Who lives in the home and how they use it, the scope and what success looks like, a budget-comfort conversation, a style vocabulary built from words and references, who the real decision-makers are, the timeline and any driving deadline, and logistics like living on site, pets, allergies and building restrictions.

‍Why send a questionnaire at all?
It gathers what you need to design well, signals a thorough and professional studio, and quietly qualifies the project — a client who answers the budget and decision questions well is a serious one.

‍How do I ask about budget?
Directly, framed as a design tool: a total investment range, whether a firm number or the result matters more, and where they would splurge or save. Explaining that the range lets you design to it makes most clients comfortable.

‍When should I send it?
Right after a client shows real interest — after the first call or before the discovery meeting — so the first working session starts from their answers, not from zero.

‍Is it free?
Yes. Build it, then copy, download or print and save as a PDF — no signup. It runs entirely in your browser.
More free tools for your studio: contract & proposal builder, interior design fee calculator, client lifetime value & ROI calculator, ChatGPT prompts for interior designers and Instagram caption generator — or browse all free interior design tools.
This tool is built and maintained by Nakada Design, the Los Angeles marketing agency for interior designers. If you want the clients searching for a designer to find your studio, see our SEO service for interior designers or inquire.
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