Subject: Thank you for reaching out to [Studio Name] Hi [First Name], Thank you for getting in touch — I'd love to learn more about your project at [City / neighborhood]. To make our first conversation useful, it helps to know a little in advance: • The space(s) you're looking to design, and roughly the square footage • What's prompting the project now (a move, a renovation, a refresh) • Your ideal timeline to have it complete • The investment range you have in mind for furnishings and design We take on a limited number of full-service projects each season so that every client gets our full attention, and it sounds like yours could be a wonderful fit. Are you free for a complimentary 20-minute discovery call this [day] or [day]? Here is my calendar: [scheduling link] Warmly, [Your Name] [Studio Name] · [phone] · [website]
Subject: Your project at [Location] — next steps Hi [First Name], It was a pleasure speaking with you today. I left our call genuinely excited about [the project — e.g., reimagining the ground floor as one warm, connected space for entertaining]. Here's what I heard is most important to you: 1. [Priority one — e.g., a calm, layered primary suite] 2. [Priority two — e.g., a kitchen that works for a family of five] 3. [Priority three — e.g., finished before the holidays] Based on that, I've prepared a proposal for full-service interior design covering [scope: space planning, sourcing, procurement, project management, styling]. You'll find the scope, our design fee, and how we work together attached. I'd suggest we hold [start date] to begin. To reserve it, simply reply to approve the proposal and I'll send the letter of agreement and initial invoice. Any questions at all — call or reply anytime. Warmly, [Your Name] [Studio Name]
Subject: Welcome to [Studio Name] — here's what happens next Dear [First Name], Welcome — I'm so glad we're working together on [project]. This note lays out exactly what to expect so nothing feels like a mystery. WHAT HAPPENS NEXT 1. Kickoff & measure — I'll visit on [date] to measure, photograph, and get a feel for how you live in the space. 2. Discovery questionnaire — the short form linked below helps me design for your real life, not a showroom. [link] 3. Concept presentation — around [date], I'll present the design direction, palette, and key pieces. 4. Sourcing & procurement — once approved, we handle ordering, tracking, and delivery. 5. Install & reveal — the day it all comes together. HOW WE'LL STAY IN TOUCH Your main point of contact is me at [email / phone]. I send a brief update every [Friday]. The best way to reach me for anything time-sensitive is [preferred channel]. A FEW THINGS TO HAVE READY • Any inspiration images you've been saving (Pinterest, screenshots — send them all) • Pieces you own and want to keep • Dates you'll be traveling over the next few months I couldn't be more excited to begin. Warmly, [Your Name] [Studio Name]
Subject: Your design is ready — presentation on [date] Hi [First Name], The moment we've been building toward is here. On [date] at [time] I'll walk you through the full design for [space] — the concept, the palette, the furnishings, and how every piece works together. WHAT YOU'LL SEE • The design concept and the story behind it • Floor plans and furniture layouts • Materials, finishes, and fabrics in hand • Every key piece, with pricing and lead times HOW TO GET THE MOST FROM IT Come with your reactions — love it, question it, all of it. This is a collaboration, and the best rooms come from honest feedback early. Nothing is ordered until you've approved it. WHAT HAPPENS AFTER Once you approve, we finalize selections, I prepare the procurement schedule, and we lock in an install window. Can't wait to show you. Warmly, [Your Name] [Studio Name]
— GENTLE REMINDER (a few days after due date) — Subject: Just a quick note on invoice [#] Hi [First Name], Hope you're having a lovely week! A friendly reminder that invoice [#] for [amount] was due on [date]. It may have simply slipped by — you can pay it here: [link]. Once it's in, I'll release [the next order / the procurement schedule] right away so we stay on track for [milestone]. Thank you! [Your Name] — FIRMER FOLLOW-UP (7–10 days later) — Subject: Invoice [#] — action needed to keep [project] on schedule Hi [First Name], I wanted to follow up on invoice [#] for [amount], now [X] days past due. Per our agreement, I'm not able to place [orders / the next phase] until it's settled, and I'd hate for that to push your [install / completion] date. You can pay online here: [link], or reply and we'll arrange another method. If there's an issue on your end, just let me know and we'll sort it out. Thank you for taking care of this, [Your Name] [Studio Name]
Subject: It was a joy — one small favor Dear [First Name], Seeing your reaction to [space] on reveal day is exactly why I do this work. Thank you for trusting [Studio Name] with your home. If you're happy with how it turned out, the kindest thing you could do for a small studio is leave a short review. It's how new clients find us — and it takes two minutes: → Google: [direct review link] → Houzz: [link] Even a line or two about what the experience was like makes an enormous difference. And if a friend ever mentions they're thinking about a project, I'd be honored by the introduction. I keep referral clients close to the top of my list. With gratitude, [Your Name] [Studio Name] P.S. I'd love to photograph the finished space for our portfolio — I'll be in touch to arrange a time that works for you.
Subject: Thinking of you and [their home / the [room] we did] Hi [First Name], I was just [reminiscing about your project / passing through your neighborhood] and it made me think of you. I hope [the space] is still bringing you joy. I'm opening a few project slots for [season], and I always love working with clients I already know. If there's a room you've been meaning to tackle — [the guest suite, the outdoor space, the home office] — or even just a refresh, I'd be delighted to help. No pressure at all. But if the timing feels right, reply and we'll find a time to talk. Warmly, [Your Name] [Studio Name]
— PROJECT REVEAL — [Room], reimagined. ✨ We set out to make this space feel [adjective: calm / collected / effortless], and [detail — e.g., the hand-plastered walls] brought it home. Swipe to see how it all came together → Design: @[handle] · Photography: @[photographer] . . #interiordesign #[cityname]interiordesigner #[style]interiors #luxuryinteriors #homedesign — BEFORE & AFTER — The power of a plan. → Same footprint, completely different life. The biggest moves: [1], [2], and [3]. Which side are you living on? 👀 . #beforeandafter #interiordesign #renovation #[city]design — PROCESS / BEHIND THE SCENES — Design isn't magic — it's [hundreds of decisions]. 🔍 Today: choosing between [option A] and [option B] for [the project]. Details like this are why a room feels *considered*. Which would you choose? . #designprocess #interiordesigner #sourcing #behindthescenes — TESTIMONIAL / SOCIAL PROOF — "[Short, specific client quote]" 🤍 This is why we do it. Thank you, [First Name], for trusting us with [project]. Now booking [season] projects — link in bio. . #clientlove #interiordesign #[city]interiordesigner — VALUE TIP — Save this: [number] rules for [topic — e.g., getting rug size right]. 📌 1. [tip] 2. [tip] 3. [tip] Follow @[handle] for more designer-tested advice. . #designtips #interiordesign #homedecor #[city]design
[STUDIO NAME] [One-line positioning — e.g., Full-service interior design for considered homes in [City].] WHO WE ARE [Studio Name] is a [City]-based interior design studio creating [warm, timeless, livable] interiors for [the type of client — e.g., families who want a home that's both beautiful and genuinely lived-in]. Founded in [year] by [Name], we take on a limited number of projects each year so that every client receives our full attention. OUR APPROACH We believe [your design philosophy — e.g., that a home should tell your story, not ours]. Every project begins with how you actually live, and grows from there — [space planning, sourcing, procurement, and styling], managed end to end so the process feels as good as the result. ABOUT [FOUNDER NAME] [Founder] brings [X years] of experience and a background in [architecture / fine art / hospitality]. [One sentence of personality or point of view.] Featured in [publications], and a [credential / affiliation]. HOW WE WORK Full-service design · Furnishing & styling · Renovation & new construction · E-design Ready to begin? [Book a complimentary consultation →]
— HERO — Headline: [Timeless interiors for how you really live.] Subhead: [Full-service interior design in [City] and beyond. We design considered, collected homes — and manage every detail so you don't have to.] Button: [Start your project →] Secondary: [View our work] — TRUST STRIP — As seen in [Publication] · [Publication] · [Award] · [X] projects completed — SERVICES (3 blocks) — FULL-SERVICE DESIGN From concept to the final cushion. Space planning, sourcing, procurement, and installation — a turnkey home, beautifully managed. FURNISHING & STYLING You love your bones; we bring them to life. Curated furniture, art, and accessories that make a house feel finished. RENOVATION & NEW BUILD Designing from the studs up? We partner with your architect and builder to get the details right before the drywall goes up. — CLOSING CTA — [We take on a limited number of projects each season.] [Tell us about yours →]
Subject line options: • Inside the studio this month • [One beautiful thing] + what we're working on • [Month] at [Studio Name] — Hi [First Name], [One warm, human opening line — a seasonal note or something you've been thinking about in design lately.] ✦ ON THE BOARDS A peek at what we're designing right now: [one project, one sentence, one image]. ✦ ONE ROOM WE LOVE [A finished project or a source of inspiration, with a line on why it works.] ✦ DESIGNER TIP [A single genuinely useful tip your clients can use — e.g., how to layer lighting in a living room.] ✦ FROM THE STUDIO [Any news — a press feature, a new service, limited [season] availability.] If you've been thinking about a project, we're now booking [season]. Just reply — I read every message. Warmly, [Your Name] [Studio Name] [Unsubscribe] · [Instagram] · [Website]
Subject: Project pitch — [one-line hook, e.g., A 1920s Spanish revival reimagined for a young family] Hi [Editor First Name], I'm [Name], founder of [Studio Name] in [City]. I've been reading [Publication]'s [specific column/section] and thought this project might be a fit for [readers / a feature]. THE PROJECT [One paragraph: what it was, what made it special, the design story or challenge you solved. Lead with what's genuinely interesting, not the square footage.] WHY IT'S A STORY NOW [The hook — a trend it exemplifies, an unusual constraint, a striking transformation, a timely angle.] I have professional photography by [photographer] ready to share, and I'm happy to provide the full source list, floor plans, and a Q&A. Would you like me to send the images? Happy to work to your deadlines and exclusivity needs. Best, [Your Name] [Studio Name] · [phone] · [website] · [Instagram]
