Fill in the gallery, artist, title, dates and a few lines about the work, and this builds a correctly formatted press release: FOR IMMEDIATE RELEASE, headline, dateline, an inverted-pyramid body, artist bio, logistics, boilerplate and the closing ###. Watch it assemble as you type, then copy, print or download. Built for galleries and artists by Nakada Design.
The show
Dates & logistics
The story
Media contact
Your press release
Anything you leave blank shows as a [bracketed] placeholder so you can see what is missing. Send it in the body of your email, not as an attachment, and paste a link to hi-res images at the end.
How to Write an Exhibition Press Release
Lead with the news, not the poetry. An arts editor scans the first two sentences and moves on. The opening paragraph should answer who is showing what, where, and when: the title, the artist, the gallery, the dates. Save the atmospheric language for paragraph two.
Give them a quote they can lift. Journalists build stories around quotes. One good sentence from the gallerist or the artist, attributed by name and title, often survives into the published piece word for word, so make it count.
Put the logistics where they belong. Dates, reception time, hours and address go near the bottom in a clean block, with a working link to high-resolution images. Make it effortless for a busy writer to get every fact right, and you make it likelier they cover you at all.
The Parts of the Standard Format
FOR IMMEDIATE RELEASE at the top, with a media contact. A headline that names gallery, artist and show. A dateline in the form CITY, State (Month Day, Year), beginning the body. An inverted-pyramid body: the news first, then the work, a quote, a short artist bio, and the logistics. A boilerplate paragraph about the gallery. And ###, centered, to mark the end. This generator lays all of it out for you. You supply the facts and the voice.
Frequently Asked Questions
How do you write an art exhibition press release?
Open with FOR IMMEDIATE RELEASE and a contact, a headline naming gallery, artist and show, then a dateline and a first paragraph stating the news. Add the work, a quote, a short bio, the logistics and a boilerplate, and close with ###.
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This tool is built by Nakada Design, a Los Angeles marketing agency that specializes in galleries and artists. The same care that went into it goes into your visibility: the search presence and advertising that brings collectors to your gallery first. Tell us about your gallery below.
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