Win the work before the work begins
Architecture Proposal Generator
Built for architects who would rather design than draft cover letters. Describe the project, choose your scope and fee basis, and get a complete, professionally structured fee proposal — phases, exclusions, terms and signature blocks — ready to copy, print or download.
What Separates Proposals That Win
Scope precision beats prose. Clients rarely reject architects over fee level alone — they reject uncertainty. A phase-by-phase scope with explicit exclusions reads as competence and prevents the scope creep that quietly destroys project profit.
The fee needs a logic, not an apology. Percentage of construction cost, fixed fee or hourly with a cap — any basis works when it is stated plainly with its payment schedule. Hedged, footnoted fees invite negotiation; confident structure closes it.
Speed signals priority. The firm that returns a polished proposal in two days beats the better portfolio that takes three weeks. That is precisely what a reusable, well-structured template buys you.

A Great Proposal Cannot Fix an Empty Inbox
The best proposal in Los Angeles converts nothing if the inquiry never arrives. Nakada Design builds the marketing system — SEO, content, advertising and AI automation — that keeps qualified, high-budget project inquiries reaching architecture firms, so the proposals you send land with clients who already chose you. See our
digital marketing service for architects, read our guide to
lead generation for architects, or
inquire.

Frequently Asked Questions
What should an architecture proposal include?
Project and budget, scope by phase, the fee and its basis, exclusions (consultants, surveys, permit fees), reimbursables, payment terms, schedule expectations, document ownership and a validity date.
Is a proposal the same as a contract?
No — the proposal frames the deal; the executed owner-architect agreement (commonly AIA B101) is the contract. Many firms attach the accepted proposal as the scope exhibit.
Which fee basis should I use?
Percentage of construction cost for full services, fixed fee when scope is tight, hourly with an estimate for studies and unknown-heavy renovations. State it plainly with its payment schedule.
How long should it stay valid?
Thirty days as a rule, sixty for slow institutional clients. Expiration protects you from cost escalation.
Do I still need an attorney?
Yes. This is an educational draft. One legal review of your standard terms pays for itself across every proposal that follows.
This tool is built and maintained by Nakada Design, the Los Angeles marketing agency for
architects and
interior designers. If you want the clients searching for answers like these to find your firm, see our services or
inquire.