Google Business Profile Grader for Diseñadores de interiores & Arquitectos
When a client searches for a designer or architect nearby, Google answers with a map and three local results. This grader scores your Google Business Profile against the fifteen factors that decide whether you show up there, then hands you a prioritized action plan to climb. Free, no signup, and nothing you enter leaves your browser. Built for designers and architects by Nakada Design.
Open your Google Business Profile in another tab and answer honestly. It takes about three minutes. Your score and action plan update as you go.
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Answer the questions to see your score
0 of 15 answered
This is a guided self-assessment to help you prioritize. It estimates the factors Google is known to weight, not its private algorithm. The fastest wins for most design and architecture practices are the primary category and a steady flow of recent reviews.
Por qué the Local Map Is a Designer’s Best Free Marketing
Type “interior designer near me” or “architect in [your city]” into Google and look at what sits above every blue link: a map and three business listings: the local pack. That pack, and Google Maps behind it, is where a large share of high-intent, ready-to-hire local clients begin. Ranking there costs nothing but attention, and for a practice built on local, affluent referrals it is frequently the single highest-return asset you own.
Google decides who appears using three ingredients: relevance (how well your profile matches the search), distance (proximity to the searcher), and prominence (how established and active you look, largely through reviews). You can’t move your studio, but relevance and prominence are almost entirely within your control, and a surprising number of designers and architects leave them half-built.
The Five Things That Move Your Ranking Most
1. The most specific primary category. “Interior designer” or “Architect”, never a vague “Designer,” “Consultant” or “Business service.” This one setting does more for relevance than any other, and it is the mistake we see most often. Add accurate secondary categories too (interior architect, home stager, lighting consultant, furniture store if you retail).
2. Reviews: volume, rating, recency and replies. A steady drip of genuine reviews, a rating above 4.7, and a reply on every one tells Google you are active and trusted. Ask every happy client the day a project wraps and send them your review short-link.
3. A complete, keyword-true profile. Fill the services, the 750-character description, hours and a consistent name, address and phone that matches your website exactly. Completeness is a relevance signal, and a conversion one.
4. Photos, and lots of them. Designers and architects live and die on visuals. Profiles with 30+ high-quality project photos get dramatically more clicks and direction requests. Add new ones monthly.
5. Activity. Google Posts, fresh photos and answered questions signal a living business. A profile that hasn’t been touched in a year looks abandoned to both Google and clients.
Frequently Asked Questions
Por qué does a Google Business Profile matter for designers and architects?
When someone searches "interior designer near me" or "architect in [city]," Google shows a map with three local results (the local pack) above the regular listings. That pack, plus Google Maps, is where a large share of high-intent local clients start. A complete, active, well-reviewed Google Business Profile is the single biggest factor in whether you appear there, and it is free. For a design or architecture practice that relies on local, affluent clients, it is often the highest-return marketing asset you own.
Cómo is the score calculated?
The grader weights fifteen factors that influence local ranking and conversion (verification, primary and secondary categories, name compliance, reviews and their recency, replies, photos, your services and description, Google Posts and links) by their real impact. Each answer earns a share of its factor's weight; the total is scaled to a 0-100 score with a letter grade. It is an educated self-assessment to prioritize your work, not a reading of Google's private ranking algorithm.
Qué hacemos’s the most important factor?
Three things do the heavy lifting: choosing the most specific primary category (Interior designer or Architect, not a generic "Designer" or "Consultant"), a steady flow of genuine reviews with replies, and relevance and proximity signals from a complete profile: services, description, photos and consistent name, address and phone. Category and reviews are the levers most practices under-use.
Cómo do I get more reviews?
Ask every happy client at the moment the project wraps, when their delight is highest, and send them your review short-link directly. Make it one tap on a phone. Aim for a steady trickle rather than a burst (recency is a signal) and reply to every review, positive or negative. Never buy reviews or incentivize them; it violates Google's policies and risks the profile.
Is it free?
Yes. The tool is free to use in your browser with no signup required. Nothing is installed, and you can run as many calculations as you need for planning. Confirm critical figures with product data or a licensed professional before construction.
Have clients discover you before your competitors do
This tool is built by Nakada Design, a Los Angeles marketing agency that specializes in interior designers. The same care that went into it goes into your visibility: the search presence and advertising that gets clients to your studio first. Tell us about your studio below.
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