Your website is the moment a referred client decides whether to inquire, or quietly move on. This checkup scores your site across the fifteen things that actually win design and architecture clients: first impression, portfolio, mobile, speed, getting found on Google, lead capture and trust. Answer honestly and get a 0-100 score with a prioritized action plan. Free, no signup, entirely in your browser. Built for designers and architects by Nakada Design.
Open your website in another tab (ideally on your phone, where most visitors see it) and answer honestly. Your score and action plan update as you go. About three minutes.
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Answer the questions to see your score
0 of 15 answered
This is a guided self-assessment to help you prioritize what to fix first, not a technical crawl of your code. Answer as a first-time visitor would experience your site, not as the person who built it.
Your Website Is Where the Referral Is Won or Lost
Most designers and architects say they get clients by referral, and then conclude the website barely matters. The opposite is true. A referred client almost always looks you up before they reach out, and in those thirty seconds your site either confirms the reputation that sent them or undercuts it. A slow, dated, mobile-broken site loses prospects a referral worked hard to earn, and it caps you at the clients your immediate network can supply.
For high-value work, the website carries a second burden: it is a portfolio of your taste, not just your projects. An affluent client shopping for a designer or architect reads a dated website as a signal of dated work, however beautiful the projects behind it. Getting the site right is the difference between a portfolio that sells and one that leaks.
The Six Things This Checkup Measures
First impression & clarity. Within five seconds, a visitor should know who you serve, what you do and that the work is good. A current, confident design earns the next scroll.
Portfolio & proof. Large, professional project photography, presented with context, not a cramped grid, plus testimonials, press and awards that make the quality believable.
Mobile & speed. More than half your visitors are on a phone, and every extra second of load time sheds them. If it’s slow or awkward on mobile, you’re losing people before they ever see the work.
Getting found (SEO). Unique page titles, real content and rankings for “[your city] interior designer” or “architect” mean clients find you who were never referred at all.
Turning visitors into leads. An obvious, low-friction way to inquire on every page (and ideally a reason to leave an email) turns quiet traffic into a booked consultation.
Trust & technical health. An About page with your face and story, HTTPS, no broken links, and analytics so you actually know what’s working.
Frequently Asked Questions
业务 makes a good design or architecture website?
A great design or architecture website does five things well. It makes clear within seconds who you serve and what you do; it shows the work through large, professional project photography presented with context; it loads fast and works beautifully on a phone; it can be found on Google for your city and services; and it converts visitors with an obvious, low-friction way to inquire. Trust signals (testimonials, press, an About page with your face and story) tie it together. This quiz scores your site against all of those.
方法 do I audit my own website?
Open your site on your phone first (most visitors are on one) and time how long it takes to load. Ask a stranger to look at the homepage for five seconds and tell you what you do and whom you help. Then walk through it as a prospective client: can they see your best work, understand your process, trust you, and find how to reach you without hunting? This checkup turns that walkthrough into fifteen weighted questions and a prioritized list of fixes.
为什么 does my website matter if I work by referral?
Because referred clients almost always look you up before they call. A referral gets them to your site; the site decides whether they inquire. For high-value design and architecture work, an out-of-date, slow or hard-to-work through website quietly loses prospects a referral worked hard to send, and it caps the clients you can win beyond your immediate network. The website is where trust is confirmed or lost.
方法 often should I redesign?
For a design-led practice, plan on a meaningful refresh every two to three years and a full redesign when the site no longer reflects the quality of your current work, fails on mobile, or can't be found on Google. Your website is a portfolio of your taste as much as your projects: a dated site signals dated work to an affluent client, however good the projects behind it are.
Is it free?
Yes. The tool is free to use in your browser with no signup required. Nothing is installed, and you can run as many calculations as you need for planning. Confirm critical figures with product data or a licensed professional before construction.
Have clients discover you before your competitors do
This tool is built by Nakada Design, a Los Angeles marketing agency that specializes in interior designers. The same care that went into it goes into your visibility: the search presence and advertising that gets clients to your studio first. Tell us about your studio below.
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