Interior Design Project Pages: 10 Examples and a Template You Can Copy

Project pages are the product pages of a design studio. Homepage poetry does not convert a skeptical spouse or a family office advisor if the case studies are thin. This guide breaks down ten studios whose project presentation sets a high bar, then gives you a repeatable page template, a photography brief, and a writing checklist you can hand to your team.

Pair with 30 best interior design websites, interior design case study guidance, and 12 essential website features.

Ten studios whose project pages repay study

1. Studio McGee - narrative plus shoppable proof

Studio McGee shows how a design firm can present projects with story, room context, and commercial extensions without losing the design plot. Even if you never sell products, notice the clarity of room sequencing.

2. Amber Lewis / Amber Interiors - personality with polish

Amber Interiors' project presentation carries a recognizable voice. Personality is a business asset when the photography still leads. Firms afraid of voice often end up interchangeable.

3. Romanek Design Studio - cinematic restraint

Brigette Romanek's projects online feel composed and adult. The edit is tight. High-end residential practices should notice how little copy is needed when the stills are disciplined.

4. Jake Arnold - media-aware project packaging

Jake Arnold's public projects are built for how clients actually discover design today: streaming adjacency, social, and web reinforcing one standard. Packaging is part of the craft.

5. Vincent Van Duysen - architecture-interior unity

Van Duysen's project presentation keeps architecture and interiors in one language. Cross-disciplinary studios should stop splitting the story across mismatched templates.

6. Kelly Wearstler - maximal brand, structured projects

Wearstler's world is maximal, yet project pages still orient you. Energy is not the enemy of structure. If your brand is bold, your IA must be stricter, not looser.

7. Rose Uniacke - quiet luxury as page pace

Uniacke's presentation gives objects and rooms time. The digital pace matches the work. Fast auto-sliders would vandalize it. Match motion to material.

8. Studio Ilse - authorship

Ilse Crawford's studio communicates a human and sensorial philosophy through projects. When your differentiator is how life feels in the room, say so next to the plan, not only in a book.

9. Communedesign - place and hospitality intelligence

Commune's projects show hospitality and residential craft with cultural literacy. Firms working in hospitality should present context (city, guest ritual) as carefully as finishes.

10. Beata Heuman - character without chaos

Heuman's rooms are full of character; the online presentation stays legible. Colorful work still needs hierarchy on the page. Hierarchy is kindness to the client.

The project page template

• Hero. One true image of the project's character. No collage.
• Fact row. Location, year, typology, square footage if publishable, your role.
• Story. 150-300 words on the client's condition, constraints, and the move you made.
• Room sequence. Logical walkthrough; label rooms; avoid dumping 80 unlabeled stills.
• Detail pairings. Materials and custom pieces that prove craft.
• Plan or diagram. When it clarifies; skip when it is decoration.
• Credits. Architect, builder, photographer, specialists.
• Next. Related projects and a calm inquiry path.

Photography brief you can forward

Require: exterior context if relevant; primary living volume; kitchen and primary suite for residential; one human-scale vignette; three detail frames; twilight only if the building earns it. Forbid: prop clutter fighting the design, warped ultra-wide rooms, heavy HDR that plasticizes materials, and watermarks across the hero.

Writing checklist

• Can a non-designer tell what changed?
• Did you name constraints (heritage, climate, budget class, timeline) without breaching privacy?
• Did you avoid claiming "timeless" without evidence of decisions that will age well?
• Are product names used only when they help a professional audience?
• Is the client anonymous by design, and still specific as a use case?

SEO and AI notes for project pages

Title projects with human names ("Pacific Palisades House") plus typology. Write alt text that describes room and material. Add structured data where appropriate. Internal-link to service pages and related projects. AI assistants and search engines both need clean facts more than they need adjectives.

Paano many projects to publish

Eight excellent project pages beat thirty mediocre ones. Publish a project only when photography, permissions, and story are ready. A dated page with poor images trains buyers to lowball your current craft.

Team workflow

Assign owners: photographer scheduling, image selects, copy, fact checking, CMS entry, final principal approval. Most studios stall because everyone assumes someone else is finishing the page. Put names on each step.

Before-and-after without cheapening the brand

Before images help when the transformation is the story and the client permits them. Present them with restraint: smaller than heroes, labeled clearly, never gimmicky sliders that break on mobile. If the "before" was a raw shell, say so; if it was a prior design, be fair.

Multi-property and hospitality projects

Hospitality case studies need guest ritual and operational constraints: durability, service flows, brand standards. Residential multi-home clients need to see how you handle repetition without sameness. Adjust the template; do not force a single-family story onto a club or hotel.

Rights and permissions

Keep a simple rights log: photographer license terms, client publicity permissions, product brands that require approval, and dates when exclusivity ends. Many studios stall publishing because rights were never gathered at shoot wrap. Make rights part of the photography contract.

From project page to inquiry

End pages with a soft next step aimed at the person most likely reading: "If you are planning a home with a similar landscape constraint, tell us about the site." Generic "get in touch" is weaker than a prompt that continues the project's theme.

Quarterly project publishing ritual

• Pick one completed project that matches the clients you want next.
• Confirm rights within five business days of final photography.
• Draft story while the project is fresh; principals edit once.
• Publish, then send to the advisor list with a single sentence forwardable note.

Homepage and sitewide patterns: 30 best interior design websites and 12 essential website features.

Copy length guidelines

Hero caption: optional, under 20 words. Story block: 150-300 words. Room captions: one or two sentences when the image needs a cue. Long essays belong in journals, not on every project page, unless the project is a manifesto piece you want public for positioning reasons.

Mobile layout notes

Most clients will see projects on a phone first. Test that fact rows wrap cleanly, that pinches on detail images still feel intentional, and that the inquiry path is reachable without endless scroll through a forty-image gallery. Consider an overview / gallery split on long projects.

Connecting projects to services

If you offer architecture coordination, FF&E; procurement, or staging, let relevant project pages link to those service explanations. Internal links help humans and search systems understand the studio as more than a moodboard account.

When not to publish a project

Skip projects with compromised photography, unresolved client confidentiality, or work that no longer represents the studio's hand. A public archive of outdated taste is a business problem, not an SEO trophy.

Paano Nakada Design helps

Nakada Design is a luxury marketing agency in Los Angeles. We build websites, SEO programs, and AI-aware acquisition systems for interior design studios.

To put this into practice for your firm, start with our interior designers practice, 30 best interior design websites, and SEO for interior designers, or magtanong with a short note about the work.

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